The route to getting ahead in the edible industry is clear: its taste.

The CBD product industry courses faster through Canada every day. More cannabis shops line streets, more cannabis conventions pop up every year, and more people open themselves up to experiencing the natural benefits of CBD. With all these edible manufacturers on the market, capturing and retaining consumers becomes a challenge.

We’ve helped capture Canadians’ tastebuds since 1957 in the form of traditional meals and now edible products, too. We put together a list of 4 reasons you need to upgrade your CBD edible ingredients now.

1. Appeal to the masses with robust flavours that balance CBD.

Consumers purchase CBD edibles for their therapeutic benefits in the CBD edible industry right now, not their taste. Masking the earthy bitterness of cannabinoid extracts is a challenge for most edible manufacturers. Still, whoever masters balancing the effectiveness of CBD edibles with their taste will take the CBD edible industry by storm.

Using high-quality ingredients when manufacturing your CBD edibles is the only way to accomplish this. You can’t drive out the natural taste and smell of a CBD strain without negatively impacting its efficacy, but you can definitely offset it with flavours that make your products more palatable and keep consumers coming back for more.

For instance, when making your next batch of CBD-infused truffles, balance the taste of the CBD with chocolate couverture that uses a higher percentage of cocoa butter while offering unique flavour notes of roasted cocoa, gingerbread, berries, licorice, and pink pepper. With flavours that are rich and distinct, your CBD truffle becomes the only CBD truffle worth indulging in.

2. Engage the conscious consumer with high-quality ingredients.

CBD edible consumers often consume edibles for their therapeutic benefits, meaning they’re health-conscious, and they read the ingredient label on edibles just like they do with regular food. They pay special attention to the strain and type of CBD extract used in each product, along with the co-ingredients used. It doesn’t matter how good your CBD strain is; if you pair it with artificial sweaters and flavours, you’ve put yourself behind your competitors.

Maintain a high-quality product with high-quality ingredients. With Qualifirst’s collection of CBD edibles ingredients, replace:

• Artificial sweeteners in CBD gummies with natural fruit purees.

• Artificial flavours in CBD candy with Bitarome extracts.

• Imitation vanilla extract in pastries with authentic vanilla paste.

Make your consumers excited to read the ingredient label on your products.

3. Keep flavours new and exciting for avid edible consumers.

Though some people purchase CBD edibles for recreational purposes, many looking to reap the health benefits of CBD products are avid consumers. With so many CBD product manufacturers on the rise, setting yourself apart from the competition can become tricky. Before you consider rebranding, consider expanding your product palette.

We offer 27 different types of Boiron Fruit purees. You’ve got your original heavy-hitters like:

• Strawberry

• Mango

• Coconut

But we also offer more unique finds like:

• Morello Cherry-Griotte

• Blood Peach

• Mirabelle Plum

With more unique flavour offerings, you set yourself apart from competitors by keeping your product interesting, retaining the customers you have now, and drawing in new ones too.

4. Complement therapeutic benefits with therapeutic flavours.

Enhancing the quality and variety within your CBD edible ingredients helps you complement the therapeutic benefits of your CBD edible product. You wouldn’t pair a sour apple flavour with a CBD strain intended to reduce anxiety or induce sleep. It would pair much better with a lavender extract that makes your product smell and taste soothing. With a greater variety of flavours, take your product in directions your competitor can’t.